AIDES is a European HIV/AIDS NGO founded in 1984. They recently commissioned two safe sex posters with the theme “Explore. Just Protect Yourself” which won a bronze medal at Cannes. I doubt we’ll be seeing them plastered around public spaces in the UK anytime soon. The detail shown above is one of the only work-safe parts of the poster.
The AIDES campaign was developed at TBWA\Paris, France, by executive creative director Erik Vervroegen, creative director Michel De Lauw, copywriter Xander Smith, art director Jonathan Santana, illustrator James Jean, account supervisors Anne Vincent and Veronique Fourniotakis, agency producer Maxime Boiron.
Illustrator was James Jean. See James’ blog post on the campaign. Yoko Shimizu who was also invited to submit work for the campaign, features her rendition here.
Animation and VFX were the responsibility of Minivegas via La Pac, Paris. Music was by Future Perfect.
