Gentlemen, if you want to undress to impress, then take a hint from Nellie the Elephant, and pack your trunk. The sexier, more stylish son of the Y-front, the trunk is one of the most fashionable shapes in the UK at the moment, and one you can’t afford to ignore. It fits just under your bottom (so you don’t get any unsightly seams showing) and is sleek, supportive – and very sexy. The golden rule is that good underwear is the foundation of any good outfit, and this is where you should build from. It might sound a cliché, but making the right trunk call really will give you a daily shot of confidence. And, boys, confidence is a sexy commodity.

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Sales of Y-fronts have increased by 35% since the recession began, retailer Debenhams said today. The oft-derided style of men’s underwear has been the High Street giant’s fastest selling pants this year, out performing the more trendy boxers and trunks. [..]